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Character World

Character World

Varios Autores
Disponibilidad: Disponible
Plazo entrega: 24 a 72 horas mensajería urgente. Entrega en domicilio.
ISBN: 9788944424160
Editorial: PIE Books
Fecha de la edición: 2008-09-01
Encuadernación: Tapa dura
Nº Pág.: 210
Dimensiones: 23 x 31 cm.
Idioma: Inglés
Materias:

antes: 87.00 €
 ahora: 50.00 €
 (IVA incluido) ¡43 % de descuento!

Resumen

Corporate/group character and symbol marks are considered to be useful ways of reducing the distance between a company and its customers. This easily understood if you think about it from the customers point of view. Let´s consider bank, which usually have the image of being too polite and plain. Becouse services do not usually differ very much among banks, people may want to see a TV commercial with a cute character drinking something delicius, you may feel like buying the drink next time you see the product. A little motivation like this will close the distance between the consumer and company.Promotional activities utilizing character have been developed and found wide acceptance in Japan, where "cute" goods are loved by everyone in the country, regardless of age or sex. One after another, popular characters have been created and embraced by many enthusiastic fans. Not a day goes by in which you do not see such characters in your daily life, whether it by while riding a train, walking in the city, entering a shop, or buyin merchandise

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