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Un libro que nos muestra cómo elegir el color adecuado para cada proyecto concreto. Un total de 1035 variaciones del uso del color. Un Cd interactivo permite experimentar con cada color para elegir acertademente.
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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice.
This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.
ABOUT THE AUTHOR:
Jim Mousner founded Origin Design in 1997. His work has been included in publications such as Print, HOW, and Émigré, and he has been published in books including Metalheart. Mousner has served on the board of the Houston chapter of AIGA, the former Texas Chapter of AIGA, and is currently on the advisory panel for the School of Art and the College of Architecture at the University of Houston. He is also currently serving as chairman of the Graphics Alumni Partnership of the University of Houston, an alumni-based organization for the graphic communications program, an effort which he has led from its inception.
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