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Rediscovering a lost art
Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers’ imaginations full rein to develop individualistic solutions
unconstrained by typographic practicalities.
Signs of the times
This unique publication features over 4,500 examples of custom lettering – from craggy fonts that look like they’re hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues – it is all here!
A sourcebook of typographic inspiration
Custom Lettering of the 60s & 70s is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.
About the author
Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, i-D magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.
NOTA INFORMATIVA: SE RECIBE UNA NUEVA REPOSICION A FINALES DE ENERO. PUEDE EFECTUAR SU PEDIDO Y SE QUEDA EN RESERVA A LA ESPERA DE SU TRAMITACIÓN. Información de producto: ---- El sistema Wacom Inkling cuenta con un bolígrafo sensible a ...
New volume in the successful series “New Exhibition Design” • More than 100 outstanding exhibitions worldwide • Project descriptions, photos, plans and data • Gives an outlook on the “Museum 3.0” The book offers an up-to-date and comprehensive insight into ...
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Paul Rand (1914–96) was a pioneering figure in American graphic design. Adopting what he called a ‘problem-solving’ approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce ...