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Designing the Brand Experience

Designing the Brand Experience

Varios Autores
Disponibilidad: Disponible
Plazo entrega: 24 a 72 horas mensajería urgente. Entrega en domicilio.
ISBN: 9789812457325
Editorial: Page One
Fecha de la edición: 2009-01-01
Encuadernación: Cartoné con camisa
Nº Pág.: 264
Dimensiones: 22 x 28,5 cm.
Idioma: Inglés
Materias:

antes: 49.00 €
 ahora: 46.55 €
 (IVA incluido) ¡5 % de descuento!

Resumen

Brand project, considered together with corporation, client, product, market and so on, is a systemic, overall work. This book studies global brand design cases and design concepts from different aspects, like brand orientation, visual design and brand promoting strategy. It selects 100 most representative projects, covering food, service, technology, transportation, etc. It tells how the latest brands boom in the market economy and the secrets why classic brands live long in people¡¯s mind as well.

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