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Futuretainment
Yesterday the World Changed, Now it's Your Turn

Futuretainment

Mike Walsh
Disponibilidad: Disponible
Plazo entrega: 24 a 72 horas mensajería urgente. Entrega en domicilio.
ISBN: 9780714848754
Editorial: Phaidon
Fecha de la edición: 2010-01-05
Encuadernación: Tapa dura
Nº Pág.: 288
Dimensiones: 17,2 x 24,5 cm.
Idioma: Inglés
Materias:

24.95 €
 (IVA incluido)

Resumen

The way we read, watch and listen has undergone a revolution in the past decade. Futuretainment is an indispensable guide to taking advantage of these massive changes
An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing
Reveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong
Clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives
Explains the transformations in consumer behaviour that are inspiring new technologies and changing media forever.

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