
antes: 29.99 €
ahora: 28.49 €
(IVA incluido)
¡5 % de descuento!
Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."
A user-friendly font swatch: an ingenious reference for anyone working in advertising, design, or publishing. If you're familiar with the Pantone color guide and can't imagine working without it at your desk and in presentations and meetings, have you ever ...
Publisher's Description Among the significant projects of the last year of his life, Richard Avedon (1923-2004) completed a book of his photographs of women. Always transcending categorization-he was both a fashion photographer and known as a 'poet of portraiture'-Avedon was ...
Todo lo que siempre hayas querido saber sobre la impresión de letras y números Mirando tan atrás como a los primeros esfuerzos del hombre de comunicarse con signos visuales y dibujos, Fuente de letras es un manual tipográfico completamente único: ...
Con sencillez en el lenguaje y rigurosidad en los conceptos, el autor hace un rápido recorrido por los numerosos aspectos del mundo de la tipografía y señala aquellos que cree son imprescindibles conocer. Jan Tschichold, uno de los grandes maestros ...