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Otto Baumberger (1889–1961) was one of the first Swiss "poster designers" and helped to modernize the medium. Baumberger was far ahead of his time in recognizing fundamental aspects of consumer goods advertising.
His original graphic creations led to a reduction bordering on abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Thus, in its variety, Baumberger’s work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design.
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