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Out of the Box!
Brand Experiences between Pop-Up and Flagship

Out of the Box!

K. Bolhöfer, R. Klanten
Disponibilidad: Disponible
Plazo entrega: 24 a 72 horas mensajería urgente. Entrega en domicilio.
ISBN: 9783899553741
Editorial: Die Gestalten Verlag
Fecha de la edición: 2011-09-09
Encuadernación: Tapa dura
Nº Pág.: 288
Dimensiones: 24 x 30 cm.
Idioma: Inglés
Materias:

49.90 €
 (IVA incluido)

Resumen

From temporary pop-up shops to flagship stores and all manner of novel concepts in between, this book is a collection of cutting-edge brand presentations and retail spaces.
Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches—including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations––are blazing all kinds of trails in current brand communication.

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