Inicio / Libros / Paul Rand

Paul Rand

Paul Rand

Steven Heller
Disponibilidad: Disponible
Plazo entrega: 24 a 72 horas mensajería urgente. Entrega en domicilio.
ISBN: 9780714839943
Editorial: Phaidon
Fecha de la edición: 2005-05-30
Encuadernación: Tapa blanda
Nº Pág.: 256
Dimensiones: 25 x 29 cm.
Idioma: Inglés
Materias:

antes: 39.50 €
 ahora: 37.53 €
 (IVA incluido) ¡5 % de descuento!

Resumen

Paul Rand (1914–96) was a pioneering figure in American graphic design. Adopting what he called a ‘problem-solving’ approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following.

Rand’s career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand’s former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

Steven Heller, Senior Art Director at the New York Times and editor of the Journal of Graphic Design, has had the full backing of Rand’s widow, Marion, and enjoyed unlimited access to Rand’s studio archive. This meticulously researched and detailed survey marks the first complete retrospective of Rand’s powerful body of work.

Libros relacionados

AGI Graphic Design Since 1950
 AGI Graphic Design Since 1950
 Varios Autores

Aldo Novarese
 Aldo Novarese
 Aldo Novarese

Alex Steinweiss, The Inventor of the Modern Album Cover
 Alex Steinweiss, The Inventor of the Modern Album Cover
 Steven Heller Kevin Reagan Alex Steinweiss

Alexey Brodovitch
 Alexey Brodovitch
 Kerry William Purcell

Antoni Morillas
 Antoni Morillas
 Antonio Morillas

Bodoni, Manual de tipografía
Bodoni, Manual de tipografía
Stephan Füssel

Flowerhead
Flowerhead
Olaf Hajek

Helvetica Forever
 Helvetica Forever
 Victor Malsy Lars Muller

Karel Martens
Karel Martens
Robin Kinross

Massin
 Massin
 Laetitia Wolff

Max Huber
 Max Huber
 Giampiero Bosoni Mara Campana Stanislaus von Moos

Open Every Day
 Open Every Day
 Isidro Ferrer

Otl Aicher
 Otl Aicher
 Markus Rathgeb

Saul Bass: A Life in Film & Design
 Saul Bass: A Life in Film & Design
 Jennifer Bass Pat Kirkham

Recomendados

Pantone Color Bridge Euro
 by Pantone

Pantone Color Bridge Euro

139.90 €

Una útil herramienta de referencia de color multiuso. Utilice PANTONE color bridge para: * seleccionar y especificar colores sólidos PANTONE en material estucado * comprobar el aspecto que tendrá un color PANTONE al reproducirlo en cuatricromía CMYK * crear excelentes ...

ver más

Scripts: Elegant Lettering from Design's Golden Age
 Steven Heller

Scripts: Elegant Lettering from Design's Golden Age

29.00 €

Scripts never go out of style, and the hundreds of inventive examples here – many found in obscure sources from across Europe and America – are sure to inspire today's designers. From wedding invitations to advertisements, from menus and street ...

ver más

Type. A Visual History of Typefaces & Graphic Styles, 1901-1938
 Jong Cees

Type. A Visual History of Typefaces & Graphic Styles, 1901-1938

39.99 €

Una historia visual de fuentes y estilos gráficos: volumen 2 Este libro ofrece un panorama para entendidos del diseño tipográfico, explorando las fuentes más elegantes en la historia de la edición. Extraída de una distinguida colección holandesa, esta exuberante publicación ...

ver más

Usted Puede Ser lo Bueno que Quiera Ser
 Paul Ardenne

Usted Puede Ser lo Bueno que Quiera Ser

7.95 €

Usted puede ser lo bueno. es una sucinta guía para sacar lo mejor de uno mismo, una "biblia" de bolsillo para que los tímidos con talento decidan a concebir lo inconcebible y a hacer posible lo imposible. Tras pasar décadas ...

ver más